the benefits

Big Barn

ARTICULATING THE OPPORTUNITY

BigBarn.co.uk was created by a third generation farmer and entrepreneur to offer a way for local food producers to publicise their wares and get in touch with potential purchasers using the internet. The service had a strong message in a developing market, but needed to raise backers and the profile of the site.

Catalyst was asked to provide assistance on two levels. First, the company needed to articulate its offer to potential investors through a clear and persuasive business plan. Second, a publicity campaign was required capable of reaching as wide an audience as possible on a limited budget.

In consultation with the client, Catalyst researched the market and developed the Business Plan. This was then used as the basis for a successful application for an EU development grant, which placed the company on a sound financial footing. We also developed and implemented a press awareness campaign aimed at local and national media which resulted in considerable interest, including press and TV coverage.

In the space of under a year, BigBarn became one of the country's leading countryside portals, with associations with leading national charities, institutions and interest groups. It has since fulfilled its objective of becoming the main portal promoting locally grown produce and is now in its fifth year of trading, having won a number of prestigious awards along the way.

Copyright © 2012 Catalyst Change Consultants   Tel: +44 (0) 1494 481 395
View our social responsibility policies